Goal Getter is the brainchild of Hailey Ng, who wanted to create a guided planner cum journal for anyone wanting to achieve their goals. As someone who found it hard to check things off her to-do list at first, Ng decided she would create her own system that users could apply to break down their goals into a realistic and achievable action plan. Think bullet journal — but on steroids.
What was the catalyst that made you start your brand?
I used to find myself struggling to achieve my goals. It was a constant cycle of setting my goals; starting off with a lot of excitement and enthusiasm which eventually fades with time. Dissatisfied, I re-evaluated the way I set my goals. I also picked up the habit of planning and journaling to hold myself accountable. I noticed that these habits allowed me to undertake more opportunities within my limits and recognize the progress I have made over time. Knowing the benefits they bring, I wanted to create a product which would bring similar benefits to its users - hence the birth of Goal Getter.
What are 3 things your brand values?
Self-awareness, resilience and gratitude. The mind is our most powerful asset and just like Henry Ford said, "Whether you think you can or you can't, you're right."
Don't spend too much time worrying about how things might pan out, just make the most out of what you can. Sometimes, that's really enough.
What sets Goal Getter’s journal and planner apart from the rest?
Goal Getter combines both the elements of planning and journaling, all in one book. Not only does it include prompts which help us dissect our goals; the Eisenhower Matrix where we prioritise our tasks according to its importance and urgency, it also consists of weekly and yearly reflection pages where we get to reflect on the highs and lows of the past week and identify how we can improve moving forward. I believe self-reflection is the key which allows us to make purposeful progress towards where we wish to be and that is what Goal Getter strongly emphasizes on.
What is one advice you can give to creatives who are finding it hard to stay motivated during these uncertain times?
Don't lose sight of why you first started this journey; rekindle the burning passion you initially had. Look back at all that you've achieved, give yourself a pat on the back for coming this far and keep doing what you're doing. Don't spend too much time worrying about how things might pan out, just make the most out of what you can. Sometimes, that's really enough.
When does productivity go from being a hobby to a lifestyle?
I first started journaling because I had a lot in my head but I didn't know who to turn to so I thought to have them written down instead. But soon, journaling started become a means of escape for me to pour out all of my feelings with no filter. Some may find it time consuming or redundant but I see it as my "self-love" time where I take out 10 minutes everyday to indulge in my own thoughts - no one else's but mine.
Be it planning or journaling, it doesn't have to take up a huge chunk of your time. Spare yourself that bit of time each day (or even just on weekends, whichever works for you) to have what you need to get done written down; to have your raw emotions and reflections documented. You'll gradually see a shift in your mood, your productivity and even your sanity!