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Social Media Content Strategist



Social Media Content Strategist


The main focus is content development and strategies, which includes content creation, curation, planning, and research. As a strategist, you will have to brainstorm creative ways of engaging the audience online and produce those engaging content types.



What is expected of you


  • Performing exhaustive research to gain in-depth knowledge of all customer personas and analysis on consumer thoughts & trends on social media platforms like Instagram, Facebook and TikTok

  • Creating specifications and content appropriate for the brand's customer personas

  • Planning the editorial calendar and content proposition

  • Collaborating with creative team to implement the strategy

  • Overseeing writing style and tone for all content

  • Developing editorial strategy, so content is consistent across all delivery platforms

  • Conducting periodic content audits

  • Tracking and calculating content ROI

  • Ensuring that content strategy meets business objectives

  • Analyzing content marketing strategy to evaluate whether it's working or not



Must-haves



  • Excellent copywriting skills – if you can't write great content, it doesn't matter how well you strategize it.

  • Content presentation skills – you should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.

  • Content delivery skills – you determine the best distribution channel to deliver content to your audience.

  • Having a keen interest in organizational goals and targets

  • Attention to detail and not camera shy - you'll be one of the faces of the brand



Experience Level

✅ Intermediate / Junior ( 1 - 2 years of experience )



Education Requirement

✅ Diploma

Bachelor's Degree



Employment Type

✅ Full-time


Location

📍 Subang Jaya


Salary Range

✅ RM 1,900 - RM 2,900


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