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Fizah Rahim | #CCIWD2022 Showcase

Fizah Rahim, Designer and Artist

When did your journey as a creative begin (both personally and professionally)?

I started working as a designer after graduating from college in 2006 and have been in the creative line ever since. I started as a web and graphic designer and moved into motion graphics as well as 3D typography and design. From there I've been doing more personal artwork in 3D abstract form as well as satisfying iridescent animation.

What is your life ethos and how does it relate to your creative journey?

Being from Borneo, I’ve always loved colours. I used to be stifled from utilising colours back when I was in other studios so when I went independent, I just let it out with a bang!

How would you describe your creative/artistic leadership?

When I was a young designer, I didn’t have or know anyone that I could ask as a mentor or guide in my creative career. So now that I’m an experienced designer, I share a lot of my references and processes with other young designers and friends. I’ve always felt that it is a way to give back to the community and to thrive together is always better.

You are good at what you do and there's nothing to lose in being bold. You may never know what opportunity lies from just saying hi.

If there's something you noticed women creatives doing, what would you advise them?

I've noticed that women creatives tend to not be louder in terms of social media, networking or in the scene. I guess it stems from our culture being humble and polite especially in Asian women. It really took me some time to find out other like-minded women like me in the creative line. I would say just say hi and network! You are good at what you do and there's nothing to lose in being bold. You may never know what opportunity lies from just saying hi.

What was the most significant/impactful project for you thus far — why?

The most impactful project I would say is NIKE Air Max Day due to it being the first-ever huge commercial project for my collective duo - Machineast. It was the genesis that made us start this creative journey independently and opened up our work to other brands and clients.

Please share with us who/what you are constantly inspired by.

Nature and travel would be my greatest inspiration. Whenever I feel uninspired or burnt out, I would take a trip if it’s possible to refill the creative juice. I also love interior and industrial design. I low-key wanted to be an interior architect. (Laughs.) Besides that, just meeting up with friends and family at art museums or gallery visits also helps.

Who is someone you would love to collaborate with and why?

My dream collab would be with KAWS, Daniel Arsham and Red Hong Yi. Their work is so awe-inspiring and I love their discipline in creating numerous works.


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