From going goth to donning bright colours, makeup artist Afie Rohim goes beyond just clothes to show off her creations on the reusable canvas that is her face. Below, we talk to the makeup maestro who's always creating buzz with her awe-inspiring looks on social media on her journey, style and more.
When did your journey as a creative begin (both personally and professionally)?
I always knew I wanted to be in the creative industry since I was around 11 to 12 years old because I love art so much but my journey truly began when I studied a degree in Fashion Design. It was a pivotal time in my life that made me realise this is what I wanted to do. Since that, I've immersed myself in the art of self-expression and never looked back. From there, I've also found my love for make-up artistry and pursue that as a profession.
What is your life ethos and how does it relate to your creative journey?
I truly believe that everyone has the right to express themselves differently in life. In my personal journey, I found it really difficult to express myself especially socially. It was such a struggle for me and people couldn't understand who I was. However one day, I started to draw and finally realized that this is what I wanted to do. Ever since then, the creative industry has helped me express myself.
What are some of the things your artworks are constantly seeking to explore?
To experiment with the newer art styles in makeup. Currently, I'm more focused on editorial and creative work and I hope I can advance more from there. I'm currently interested to learn more about SFX and 3D makeup which is kind of scary for me but intriguing!
What was the most significant/impactful project for you thus far — why?
Definitely the Fenty Skin campaign for Sephora Malaysia. I remember when I got the offer, it took me a while to realize that I actually got a makeup job from Sephora and especially it's for Fenty Skin! I was so excited cause it was something I've been dreaming of but my nerves were overwhelming me as well. And that was also the moment that I finally realized " Wow, I'm actually a good makeup artist".
How do you see the world?
Colourful yet dark chaos. Because there are so many wonders in the world yet too much darkness at the same time.
I truly believe that everyone has the right to express themselves differently in life.
What type of artist do you wish to be, and what's your ultimate goal as a creative?
I aspire to be the artist that keeps pulling through to create art and influence others to go out of the box to experiment with different styles. My ultimate goal is to be one of the best editorial makeup artists in South East Asia and to someday represent my country on an international platform.
What is your favourite and least favourite part of the creative process?
Coming out and sketching new ideas is one of my favourite parts of the process. I love thinking of new things to do and new looks to make. My least favourite would be executing the idea itself because I need to be as patient and detailed as possible to create it. The moment I make a mistake, I will be very critical of myself which is an unhealthy habit.
What’s your guilty pleasure(s)?
Barbie movies. And I still watch them once in a while when I'm bored. I mean it's a really good movie series but it's my guilty pleasure because I feel like people don't think that I would watch Barbie movies and I don't want to admit that I watch them occasionally [laughs]. But anyway, Princess and The Pauper and The 12 Dancing Princesses are my favourites. Such icons.
How would you describe your creative and artistic style? Do you feel much has changed?
Abstract yet simple at the same time. I love anything in the form of abstract art but I also prefer to keep it clean and simple. I do feel that my artistic style has changed within the years of me doing makeup because back then, I wasn't brave enough to really express myself but I'm glad that it had changed so much now.
Lastly, please shoutout 3 of your favourite local creative crushes and their IG handle!