Digital Marketing Specialist
Catalyst Design
A performance-based Digital Marketing specialist to manage the execution & optimisation of online marketing campaigns using platforms like Google AdWords, Facebook, Instagram, YouTube & TikTok.
What is expected of you
Develop media plan, strategy & tactics for online marketing campaigns
Manage the execution & optimization of online marketing campaigns using platforms such as Google AdWords, Facebook, Instagram, Youtube & TikTok
Perform audience, competitor & industry research
Analyse & audit past campaign data to spot correlations or trends and set future benchmarks and best practices
Conduct A/B tests on ad copies and landing pages to maximize conversions
Interpret data and turn them into actionable insights - Liaise with client on campaign performances, deliverables & recommendations
Coach clients on key differences between online marketing objectives, metrics, tracking, optimization & more
Improve campaign optimization work flow Evaluate & propose adoption of emerging technologies based on organization’s needs
Deliver weekly, monthly & quarterly reports
Collaborate with internal & external teams in managing campaigns
Proactively propose best practices and/or methods to deliver better results for the clients
Experience Level
✅ Mid-level ( 3 - 4 years of experience )
✅ Senior or Executive ( >5 years of experience )
Education Requirement
✅ Diploma
✅ Bachelor's Degree
Employment Type
✅ Full-time
Location
📍 Kuala Lumpur
Salary Range
✅ > RM 5,000