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Digital Marketing Specialist



Digital Marketing Specialist


A performance-based Digital Marketing specialist to manage the execution & optimisation of online marketing campaigns using platforms like Google AdWords, Facebook, Instagram, YouTube & TikTok.


What is expected of you


  • Develop media plan, strategy & tactics for online marketing campaigns

  • Manage the execution & optimization of online marketing campaigns using platforms such as Google AdWords, Facebook, Instagram, Youtube & TikTok

  • Perform audience, competitor & industry research

  • Analyse & audit past campaign data to spot correlations or trends and set future benchmarks and best practices

  • Conduct A/B tests on ad copies and landing pages to maximize conversions

  • Interpret data and turn them into actionable insights - Liaise with client on campaign performances, deliverables & recommendations

  • Coach clients on key differences between online marketing objectives, metrics, tracking, optimization & more

  • Improve campaign optimization work flow Evaluate & propose adoption of emerging technologies based on organization’s needs

  • Deliver weekly, monthly & quarterly reports

  • Collaborate with internal & external teams in managing campaigns

  • Proactively propose best practices and/or methods to deliver better results for the clients



Experience Level

✅ Mid-level ( 3 - 4 years of experience )

✅ Senior or Executive ( >5 years of experience )



Education Requirement

✅ Diploma

Bachelor's Degree



Employment Type

✅ Full-time


Location

📍 Kuala Lumpur


Salary Range

✅ > RM 5,000


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